Alistair Goodman, CEO of mobile marketing company Placecast, said location data is the “next frontier” when it comes to ad measurement and verification. For example, Goodman pointed to a study by Factual and the Mobile Marketing Association that found that 40 percent of marketers are concerned about the quality of location data. He said there are a number of different… Read More

from iFeeltech IT News Mix4 https://techcrunch.com/2017/07/28/placecast-location-verification/?ncid=rss

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