Nielsen is taking a big step in measuring streaming TV today with the addition of Hulu and YouTube TV to its ratings. Nielsen’s President of Product Leadership Megan Clarken said that the company’s ratings (the best-known measurement of TV viewership) have included some streaming data before, but it was usually when “traditional networks … distributed their content… Read More

from iFeeltech IT News Mix4 https://techcrunch.com/2017/07/25/nielsen-hulu-youtube/?ncid=rss

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