Lyft’s new partnership with Taco Bell seems like a weird cross-marketing campaign at first glance, but it could become a model for future tie-ups to come, and a new revenue opportunity for ride-hailing in general. Lyft and the fast food restaurant chain debuted “Taco Mode” today, which allows riders to add on a Taco Bell side trip during their ride with a simple tap within… Read More

from iFeeltech IT News Mix4 https://techcrunch.com/2017/07/25/lyft-is-partnering-with-taco-bell-for-late-night-munchies-pit-stops/?ncid=rss

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