How do you teach people how to use an interface that’s invisible? That’s been the marketing communications problem for Apple since the day Siri became the first big mass-market voice assistant. They’ve taken stab after stab at it. The splash page that offers Siri suggestions if you activate it and don’t say anything. TV spots; tool tips; App Store promotions and… Read More

from iFeeltech IT News Mix4 https://techcrunch.com/2017/07/23/new-apple-ad-does-some-voice-first-education-with-the-rock-and-siri/?ncid=rss

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