Zeta Global, the marketing automation platform founded by David A. Steinberg and former Apple CEO John Sculley, today announced that it has acquired Boomtrain, a machine-learning centric marketing platform. Sources close to the company tell us that the price of the acquisition was between $35 million and $40 million. Boomtrain had raised a total of $14.77 million before today’s… Read More

from iFeeltech IT News Mix4 https://techcrunch.com/2017/07/18/zeta-global-acquires-boomtrain-to-bring-more-machine-learning-to-its-marketing-automation-platform/?ncid=rss