Google today is more formally taking the wraps off its internal incubator, Area 120, with the launch of a dedicated website, alongside the launch of one of the program’s more interesting projects to date: a way to advertise within VR. The new experiment, which is simply called Advr, involves a cube-like ad format which allows video ads to run in a 3D/VR environment. Area 120 was launched… Read More

from iFeeltech IT News Mix4 https://techcrunch.com/2017/06/28/google-unveils-advr-an-experimental-area-120-project-for-advertising-in-vr/?ncid=rss

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