Since the earliest days of the commercial web, there was a Faustian bargain struck between users and content publishers: Users got free access to online content in exchange for tolerating ads sold by the very same publishers delivering the latest words, images, and videos. And, by and large, it’s a bargain that’s worked out well for digital advertisers. According to data published… Read More

from iFeeltech IT News Mix4 https://techcrunch.com/2017/06/13/advertising-giants-leave-little-room-for-adtech-startups-and-vcs-are-noticing/?ncid=rss

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