Acast says it’s time for podcasts to embrace programmatic advertising. With its publishing and monetization tools, Acast has already moved beyond the generally low-tech state of podcast advertising — think of many podcasts still play the same outdated ads when you download old episodes — but launching a marketplace for programmatic (i.e., automated algorithmic) ad-buying is… Read More

from iFeeltech IT News Mix4 https://techcrunch.com/2017/06/08/acast-programmatic-ads/?ncid=rss

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